Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small and large scale products. Simon’s designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.
He believes that honesty is what makes a product understandable and is what describes the products functionality. The essence of his design is for it to be bought and used. Therefore, it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For him, simplicity describes the true identity of objects and makes them trustworthy. In his design, he tries not to add any unnecessary details and works with simplicity by highlighting the necessities instead of hiding them. This gives the product a simple and honest expression.