JIA IS "HOME".
Steam and fire in the kitchen as well as cutlery and tableware are the symbol of happiness shared by all Chinese families. JIA Inc. concentrates on culture and started based on Chinese culture while inviting an international team of designers to inspire from the perspectives of East and West. Beyond cultures, beyond new and old, and beyond space, we reach the most heart-warming and the most tender essence in the heart of everyone, our home. While based on Chinese culture, JIA Inc. welcomes discussion and different points of views. JIA Inc. projects are often created through the combination of this dialogue and with the identification of objects that are relevant to both the Asian and Western dining table. JIA Inc. continuously attempts to strike a balance between the old and the new and aims to re-interpret traditional Chinese materials and craftsmanship through modern design typologies and creative thinking. JIA Inc. believes that home objects should not be defined by living spaces but instead should fit many different modern lifestyles and environments: a casserole in the kitchen is also a focal point in the dining room during gatherings at home and a lovely bowl has as much reason to create a scene on your balcony as it has on the breakfast table.