Adam Goodrum grew up in Western Australia then moved to Sydney to study Industrial Design. Today Adam is focusing on furniture, product and interior design and his work unifies functionality with aesthetic. Central to much of Adams work is his fascination for movement and geometry. Adams design process starts with a small working piece and builds systematically from that point. His design philosophy is curios, hands on, fun and rigorous. He believes design is creating functional products with personality and elements such as mechanisms, movement and geometry fascinate him.